COUTUR3 — Luxury NFTs are here! Just ask Gucci, Balenciaga, Prada, Dolce & Gabbana... LFG!🔥💃🔥🕺
A dope startup idea branded with the perfect domain name!
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THIS DROP COVERS:
* Luxury Fashion + Luxury NFTs = 🔥
THE DOPE STARTUP IDEA & THE PERFECT DOMAIN NAME:
* Breaking down the new market indicators & behavioral consumer trends we're tracking, and solidifying that into a dope startup idea branded with the perfect domain name.
→ The luxury fashion industry is rapidly embracing blockchain and web3.
→ There is a concerted effort being made to move towards a more decentralized, customer-focused approach when it comes to leveraging new technologies.
→ This movement is being driven by several of the top luxury brands.
→ Lean into these trending market forces, and craft an offering that is tailored to accelerating the luxury fashion industry’s move into blockchain and web3.
→ Anything from an agency providing specialized blockchain services, to a startup developing a web3 marketplace platform built to meet the specific needs of top luxury fashion brands would make for a great opportunity.
→ Brand it: COUTUR3 — and lock in the domain name: COUTUR3.XYZ
THE DOPE INSIGHTS:
* The insights, trends, and cultural inspo behind the idea & branding.
Where does the name COUTUR3 come from?
COUTUR3 — pronounced /ko͞oˈto͝or/ — gets its inspiration from the words COUTURE and WEB3.
COUTUR3 is a portmanteau, which is defined as a made-up word coined from blending the sounds, and/or combining the meanings of two other words. Some classic examples include brunch (from ‘breakfast’ and ‘lunch’), and podcast (from ‘iPod’ and ‘broadcast’).
In our specific case, COUTUR3 comes from the combination of the words COUTURE (as in ‘high-end custom-made fashion’), and WEB3 (as in ‘the decentralized web’).
And why “.XYZ” domain?
.XYZ domains are blockchain compatible.
The .XYZ domain has supported blockchain technology since 2018, as the pilot domain for the Ethereum Name Service and Domain Name System integration.
This means that .XYZ domains can be used to create decentralized websites, offering you greater control over your content and data.
Furthermore, you can use your .XYZ domain name for your Ethereum wallet and your website at the same time.
As a result, .XYZ has fast become the domain of choice for the blockchain and web3 community.
Is now the right time for COUTUR3?
“Top luxury brands are embracing blockchain and web3 technologies to enhance the customer experience, ensure product authenticity, and foster innovation.” *(Reference.)
Just check out what the following luxury brands are up to now, per NFT CULTURE.
Gucci: They’ve ventured into the Web3 space by teaming up with Christie’s auction house for the digital art NFT collection “Future Frequencies: Explorations in Generative Art and Fashion.” This collaboration underlines Gucci’s commitment to integrating technology with fashion and art.
Breitling: The luxury watch manufacturer has been using digital passports attached to each of its watches since 2020, leveraging blockchain to authenticate and add value to their products.
Balenciaga: This French premium brand has launched a digital line of Fortnite fashion apparel, which could be bought with in-game currency. Balenciaga’s foray into gaming platforms indicates the widening scope of luxury brands in the digital realm.
Prada: Collaborated with Adidas Originals to launch a unique NFT project, inviting creators to contribute to a digital piece inspired by Prada’s physical Re-Nylon collection. This project highlights how luxury brands are using NFTs to foster community engagement and creative collaboration.
Dolce & Gabbana: This brand is another example of luxury fashion embracing the metaverse, showcasing their designs in digital fashion shows and creating unique customer experiences in the virtual world.
Louis Vuitton, Prada, and Cartier: These brands are part of the Aura Blockchain Consortium, which uses blockchain to ensure the authenticity of luxury goods. Each item can have a unique code that customers can verify using a mobile app, thereby protecting intellectual property and enhancing customer trust.
And there you have it, COUTUR3.XYZ!🙌
Enjoy, and see you next time!
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