PwockPwock.com — the loudest sport on TV goes mainstream!🏓📺
A dope startup idea branded with the perfect domain name!
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THIS DROP COVERS:
* Pickleball 🔥
THE DOPE STARTUP IDEA & THE PERFECT DOMAIN NAME:
* Breaking down the new market indicators & behavioral consumer trends we're tracking, and solidifying that into a dope startup idea branded with the perfect domain name.
→ The Professional Pickleball Association (PPA) and Major League Pickleball (MLP) have finally just merged.
→ Carve out a specific content or retail niche in pickleball that you’d love to scale.
→ Brand this newly minted business Pwock Pwock.
→ Lock in the domain name: PwockPwock.com
THE BRAND EXECUTION:
* Developing the idea, designing the brand IP, and securing a dope domain name.
* The insights, trends, and cultural inspo behind the idea & branding.
Why the name Pwock Pwock?
For two very simple and practical reasons.
Pwock is the sound that’s made when the wooden paddle whacks the hard plastic ball in pickleball.
Pwock has become the singular adopted term by the players, fans, media, and pickleball industry for the aforementioned sound.
Wordsmithing 101. What exactly is contrastive focus reduplication?
In linguistic terms, this kind of repetition with words is called reduplication.
Reduplication is when a word, an element of a word, or a phrase is repeated — à la Pwock Pwock.
It happens in many other languages too, not just in English — and there are also many types of reduplication.
There’s rhyming reduplication (razzle-dazzle, hoity-toity), exact reduplication (bye-bye, din-din), ablaut reduplication (ding-dong, zig-zag), and shm-reduplication (baby-shmaby, fancy-schmancy).
But is this the right time to launch Pwock Pwock?
100% Yes!
In news that will surely be as seismic to the sports world as the AFL-NFL merger in 1970, the professional pickleball civil war is finally over.
The Professional Pickleball Association and Major League Pickleball have announced a merger agreement which will bring the two leagues under one umbrella.
Pickleball has been one of the fastest growing sports in America as it’s seen a huge gain in popularity, especially among older adults. *(reference.)
Pickleball makes a huge splash at this year’s US Open!
After a multi-year hiatus, Lotte New York Palace’s The Palace Invitational returned for a sixth iteration last week—with one fashionable update.
While previous years found some of the world’s biggest tennis stars battling it out on a pop-up badminton court, this year saw seven-time Grand Slam champion Venus Williams, reigning Wimbledon and US Open champion Carlos Alcaraz, three-time Grand Slam finalist Ons Jabeur, as well as tennis stars Holger Rune, Tommy Paul and Andrey Rublev compete at pickleball. *(reference.)
Pickleball continues to make massive inroads, and into 2024!
Maria Sharapova has announced that she will be making her pickleball debut next year.
In 2024 February, Sharapova will team up with John McEnroe to take on Steffi Graf and Andre Agassi.
The match will be played on February 4th in Miami. *(reference.)
Again, making this the most opportune time to launch Pwock Pwock!
Enjoy, and see you next time!
YOUR NEXT SIDE HUSTLE:
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