ReadyPlayerDance.com โ Shall we Play a Game?๐ฎ๐น๏ธ๐พ๐ฅ๏ธ TikTok says YES!
ReadyPlayerDance.com โ Shall we Play a Game?๐ฎ๐น๏ธ๐พ๐ฅ๏ธ TikTok says YES!
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THIS DROP COVERS:
* Video Game Characters! ๐ฎ๐น๏ธ๐พ๐ฅ๏ธ + Dance! ๐๐บ๐ถ๐ฅ
THE DOPE STARTUP IDEA & THE PERFECT DOMAIN NAME:
* Breaking down the new market indicators & behavioral consumer trends we're tracking, and solidifying that into a dope startup idea branded with the perfect domain name.
โ At 3.5 billion downloads, TikTok is the most downloaded app of all time.
โ Entertainment and Dance are the two most popular categories on TikTok.
โ Dancers and Video Game Characters have merged and found fandom on TikTok.
โ Brand a new game for this new category of dance & gaming Ready Player Dance.
โ Lock in the domain name: ReadyPlayerDance.com
THE BRAND EXECUTION:
* Developing the idea, designing the brand IP, and securing a dope domain name.
* The insights, trends, and cultural inspo behind the idea & branding.
Why the nameย Ready Player Dance?
Ready Player Dance draws inspiration from, and pays tribute to Ready Player One.
Ready Player One is a now well known 2011 science fiction novel written by American author Ernest Cline about a worldwide virtual reality game, which quickly became a New York Times bestseller.
The popularity of Ready Player One in the gaming zeitgeist only increased further with its long anticipated film adaptation directed by Steven Spielberg, which was released on March 29, 2018. *(reference.)
But is this the right time to launch Ready Player Dance?
Absolutely! 100%
TikTok has been downloaded over 3.5 billion times to date.
Over 1 billion videos are viewed on TikTok every day.
As per the latest available data, TikTok has 1.1 billion monthly active users.
The United States, with 150 million users is the country with the most TikTok users in the world.
Entertainment is the most popular category on TikTok.
Dance is the second most popular category.
Popularity by Hashtag Search: Entertainment, 535 Billion
Popularity by Hashtag Search: Dance, 181 Billion *(reference.)
And what is this new emerging trend gaining traction on TikTok?
In The New York Times article Dancers and Video Game Characters Merge in the Uncanny Valley, the author Margaret Fuhrer ( @margaretfuhrer ) observes that some dancers have now found a new quickly growing niche on TikTok and other social platforms by simply imitating video game characters.
Over the summer, the mainstream internet was both thrilled and flummoxed to discover NPC streamers, creators who earn very real money by repeating the formulaic phrases uttered by video gamesโ โnon-player characters,โ or NPCs.
But while NPC streaming highlights gamesโ unnatural speech, dancers are particularly adept at moving like a machineโs version of a human. That helps creators like Shema and his brothers โ and the Polish dancers Nicole Hoff and Oskar Szymkowski, who create videos in which they move through the world as NPCs โ capture more of what makes video games distinctive, weird and funny. NPC streaming content tends to provoke befuddlement among non-gamers. These dancersโ game parodies, which routinely earn millions of views, are easier for the average viewer to laugh and shudder along with. *(reference.)
Check out creators Shema and his brothers below โ @dem_bruddaz is the real-life brothers of Orlando Murayire, Fernando Shami, Freddy Sheja and Aristide Shema.
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Tiktok failed to load.Enable 3rd party cookies or use another browser
The success of these videos has led to notable opportunities for their creators. Shema and his brothers have made Grand Theft Auto-inspired ads for Kia and Gucci. Hoff and Szymkowski built an entire course that will teach you how to move like an NPC, and have appeared in a music video. Theyโre also working on longer scripted NPC films for YouTube. *(reference.)
NPC Dance Videos 101 โ A behind the scenes look at their TikToks. ๐ฌ
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And to close out, a couple of dope dances from Shema and his brothers! ๐ฅ
Enjoy, and see you next time!
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