Why Brands are Trademarking left & right and Making the Push into the Metaverse! 🛍️💻🍔
Part One is all about What We Know in our two-part trend report.
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ICYMI in the last 10 weeks we covered:
THIS WEEK’S DOPE NEW STARTUP IDEA COVERS:
* Brands + Trademarks + Metaverse 🔥
WHAT WE KNOW:
* The Market Indicators & Behavioral Consumer Trends we've identified.
>> [ McDonald’s is lovin’ its 10 McMetaverse trademarks! ]
McDonald's has filed a trademark for a restaurant in the metaverse that will actually deliver food to your home
- thanks grace!
McDonald's has filed a series of trademarks for a virtual restaurant that will deliver food online and in person.
The company filed 10 trademark applications to the US Patent and Trademark Office February 4 covering both McDonald's and McCafe.
One of the trademarks was for "virtual food and beverage products," including NFTs, while another included "operating a virtual restaurant online featuring home delivery." It also trademarked entertainment services and events under the McDonald's and McCafe brands, including "online actual and virtual concerts."
>> [ Gucci launching on The Sandbox! ]
- thanks maghan!
Gucci will launch its own virtual world on digital real estate platform The Sandbox, as it expands its presence in the metaverse for its Gen Z-focused platform Gucci Vault.
The brand has purchased an undisclosed amount of land on The Sandbox, which lets people and brands buy and develop virtual real estate.
Gucci and The Sandbox will create an interactive fashion experience based on Gucci Vault, described by Gucci as an experimental space envisioned by Gucci’s creative director, Alessandro Michele, which houses its metaverse projects.
>> [ “Paneraverse” coming to a metaverse near you! ]
- thanks joanna!
Panera Bread’s trademark application, meanwhile, is slightly different and allows the company to have NFTs serve as digital currency to purchase virtual food and beverages.
Panera filed a trademark for the name “Paneraverse” under which the company intends to develop virtual restaurants and real-life food delivery applications.
“Panera is always working to be at the forefront of tech advancement – as a brand we are consistently looking for new ways to better our guest experience, whether in our cafes or in the metaverse,” Panera chief digital officer George Hanson said in a statement sent to Nation’s Restaurant News.
>> [ the metaverse is the next great storytelling frontier says Disney! ]
- thanks andrew!
The mouse house is making big moves in the space, today announcing the creation of a new position to oversee its metaverse plans.
"This is the so-called metaverse, which I believe is the next great storytelling frontier and the perfect place to pursue our strategic pillars of Storytelling Excellence, Innovation, and Audience Focus," Chapek wrote.
"Teams across the company are exploring this new canvas, and I have been blown away by what I’ve seen."
>> [ Victoria’s Secret files a bunch of trademarks too! ]
- thanks alex!
Lingerie giant Victoria's Secret has filed several trademark applications with the US Patent and Trademark Office, which indicate that it intends to sell virtual undergarments, footwear, headwear, eyewear, bags and fashion accessories, according to trademark attorney Josh Gerben.
The company also plans to organize virtual fashion shows, according to its filing.
>> [ Death Row Records to be the first NFT label! ]
- thanks chris!
Snoop Dogg is taking Death Row Records into the metaverse.
The rapper/entertainer/crypto enthusiast has announced plans to make Death Row the first NFT music label. Snoop bought the label, which was founded by Dr. Dre and Suge Knight, among others, and which launched his career, last week.
“Death Row will be an NFT label,” said Snoop. “We will be putting out artists through the metaverse…Just like we broke the industry when we was the first independent to be major, we want to be the first major in the metaverse.”
THE DOPE IDEA & THE BRAND EXECUTION:
* Taking the idea and amplifying that into tactical action.
See you next week for Part Two in our report.
We’ll discuss on how to position ourselves as a new player in the Brands + Trademarks + Metaverse 🔥 space — and get into the development of the Brand IP, securing a legit Domain Name, then making it Internet LIVE.