Why Hyper-Casual Games + SMS Text & Messaging + Social Casino is FIRE! 🔥

Part One is all about What We Know in our two-part trend report.

WELCOME to $5.vc, your source of differentiated startup intel!
* We break down the new market indicators & behavioral consumer trends we're tracking, then figure out the unlock to growth & revenue.
** Follow our new Twitter for upcoming OPEN DMs / Q&As. 👍

ICYMI in the last 10 weeks we covered: Post-Purchase Branded Customer ExperiencesNFT-based Artwork & Fractional InvestingHosted Live-Streaming TelevisionMonetizing Legendary Startup StoriesHyperlocal NewsChaptered MoviesPodcast Discovery TikTok-styleNETFLIX going FULL AudioSuper Local On-Demand Delivery, and Buy Now Pay Together.

Get Dope Startup Ideas!


THIS WEEK’S DOPE NEW STARTUP IDEA COVERS:
* Hyper-Casual Gaming + SMS Texting & Messaging Apps + Social Casino Mobile Gaming 🔥

WHAT WE KNOW:
* The Market Indicators & Behavioral Consumer Trends we've identified.

>> [ app download rates suck! ]
28 Mobile App Statistics To Know In 2021
thanks mindsea! https://twitter.com/mindsea

The average number of apps being downloaded in the U.S. is decreasing.

Though global download growth and the amount of time spent in mobile apps are both steadily rising, download growth in the United States is levelling off. A report by Comscore further supports this trend: In one quarter of 2019, two-thirds of smartphone users in the U.S. said they downloaded an average of 0 new apps per month.

Smartphone users spend 50% of their mobile app time in social and communications apps.

Not only are social apps the most frequently downloaded, but they are also where smartphone users are spending the biggest chunk of their time (50% of total usage time, to be exact). In second place are video and entertainment apps, like Netflix and TikTok, coming in at 21% of total usage time.

>> [ SMS texting is driving crazy engagement! ]
35+ Must-Know SMS Marketing Statistics in 2020
thanks techjury! https://twitter.com/TechjuryO

5 billion people in the world can send and receive SMS messages.

SMS messages have a whopping 98% open rate.

90% of SMS messages are read within 3 minutes.

Text messages have a 209% higher response rate than phone, email, or Facebook.

American smartphone owners aged 18-24 send around 2000 texts in a month. If you look at texting statistics by age, you’ll find smartphone users aged 18 to 24 text the most. In fact, they text twice as much as people aged 25 to 34 — and a whopping 10 times more than over-55 year-olds!

>> [ mobile gaming gets big! ]
Mobile was the top-earning games platform in 2020
thanks kayleigh! https://twitter.com/StrangeGGaming

The mobile games industry broke its estimated 68.2 billion in revenues and generated 77.2 billion in 2020, equivalent to a 13.3 percent growth from 2019.

Since March 2020, there have been 28 million new gamers in the US, a growth rate of 28 percent. Meanwhile, at a staggering 50 percent increase, there are 8.6 million new players in the UK.

South Korea has experienced an influx of gamers with a rise of 34 percent, or rather 9.4 million individuals. Furthermore, many citizens in Germany also turned to games to entertain themselves, as it saw 6.5 million new players, an increase of 25 percent.

This year alone (2021), the global games industry, made up of 2.8 billion players, is expected to reach $189.3 billion in revenue.

>> [ hyper-casual gaming gets bigger! ]
Sensor Tower’s Mobile Game Taxonomy Report 2021: Hypercasual Accounts for Nearly One-Third of Downloads
thanks craig! https://twitter.com/CraigChapple

The Hypercasual games market has exploded on mobile over the last few years. In 2017, the genre took a 17 percent share of downloads in the sector among the top 1,000 titles, putting it behind the Arcade genre, which accounted for 19 percent of installs.

One year later, Hypercasual became the largest genre for downloads, and it continued to expand its share further in 2020 to 31 percent of all installs.

>> [ social casino mobile gaming breaks into the top 4! ]
Coin Master Hits the Jackpot as it Surpasses $2 Billion in Lifetime Player Spending
thanks craig! https://twitter.com/CraigChapple

Social Casino mobile game Coin Master from Moon Active has surpassed $2 billion in lifetime player spending after a stellar year of growth propelled by the global COVID-19 pandemic and lockdowns, according to Sensor Tower Store Intelligence. The title broke $1.2 billion in 2020 alone, up 122.4 percent from 2019, when it accumulated $539.6 million.

Casino was also the No. 1 category for downloads growth, increasing by 27.5 percent Y/Y.

Of the top 100 revenue-generating Casino games in the U.S. in 2020, Coin Master accounted for 13.9 percent of all revenue, generating $626.6 million in the country. The No. 2 ranked title was Slotomania from Playtika, which accumulated $302.8 million, or 6.7 percent of all revenue.

Coin Master was the No. 4 revenue-generating mobile game worldwide in 2020 across the App Store and Google Play, behind other hits such as PUBG Mobile and Honor of Kings from Tencent, and Pokémon GO from Niantic. Overall, it was one of a record six titles that generated more than $1 billion in player spending last year.


THE DOPE IDEA & THE BRAND EXECUTION:
* Taking the idea and amplifying that into tactical action.

See you next week for the second half of our two-part report.

We’ll discuss on how to position ourselves as a new player in the Hyper-Casual Gaming + SMS Texting & Messaging Apps + Social Casino Mobile Gaming space — and get into the development of the Brand IP, securing a legit Domain Name, then making it Internet LIVE.


COMMUNITY:
* If you like what we’re doing, the easiest way to help out is to follow our new Twitter!
** Thank you 3000! 🤟

Copyright © 2021 $5.vc - All Rights Reserved
What is $5.vc?
$5.vc is a concierge advisory service of product, marketing, and branding strategists specialized in naming & brand development, product market fit, GTM strategy, growth & retention modeling, and new market segmentation.
Interested in working together?
We work with a limited number of clients at a time to ensure the highest quality of work. Please fill out our Advisory Services Typeform, and our team will be in touch as soon as possible.
Are the Domains and Brand IP seen on $5.vc for sale?
Yes, but limited to $5.vc annual subscribers only. Any negotiated sale typically includes the transfer of domain, any collected emails from said domain, and any agreed upon advisory services from $5.vc (deal terms will vary). To get in touch, please fill out our Sales Inquiry Typeform.