Discover more from $5.vc
What happens when DELIVERY itself is the product?! 🚗🚗🚗
Part One is all about What We Know in our two-part trend report.
WELCOME to $5.vc, your source of differentiated startup intel!
* We break down the new market indicators & behavioral consumer trends we're tracking, then figure out the unlock to growth & revenue.
ICYMI in the last 10 weeks we covered:
THIS WEEK’S DOPE NEW STARTUP IDEA COVERS:
* Delivery + Delivery + Delivery 🔥😜
WHAT WE KNOW:
* The Market Indicators & Behavioral Consumer Trends we've identified.
>> [ GoPuff, Instacart, DoorDash, Postmates… all jump into DRUGS! ]
- thanks michael! https://twitter.com/michaelwwaters
Third-party food delivery services are betting that adding prescription delivery can help them get closer to profitability.
This year, the delivery-only convenience store GoPuff began testing a virtual pharmacy in Philadelphia, according to Business Insider. — Patients can get a prescription by consulting a doctor that GoPuff provides access to through one of its partners, the telehealth startup Wheel.
Since April 2020, Instacart has forged prescription delivery partnerships with select brick-and-mortar stores, like Costco. DoorDash, too, started delivering prescriptions for stores like Sam’s Club earlier this year, and Uber Eats has been trialing a virtual pharmacy of its own in select cities.
Postmates, meanwhile, has delivered prescriptions for Walgreens since 2015. As food delivery companies race to acquire enough customers to finally turn a profit, they are looking for more products to offer on a recurring basis in order to increase their average order value.
>> [ Uber just added on-demand BEAUTY! ]
- thanks kati! https://twitter.com/katicy_
In May, the Estée Lauder Companies became the first beauty business to directly link with Uber in the US. Customers can order ELC-owned brands, such as Origins, through the Uber app. Other new brand partners include Dr. Barbara Sturm skincare.
For many beauty brands, a linkup with Uber represents a first step into on-demand services. — With the pandemic, people have become really used to ordering and receiving goods within hours or minutes. If that’s the way people want to consume and purchase, then we’ll have to meet them there, and services like this are ideal for that.
For Uber to succeed with on-demand membership, plenty of benefits will need to be baked into a loyalty programme to encourage regular use, whether they are discounts on groceries, restaurant deliveries or access to streaming services, says Kodali of Forrester. “Anything that their users use frequently.” Uber says it already offers benefits, such as free delivery, as part of its Uber Pass, Eats Pass and Postmates Unlimted memberships.
>> [ DoorDash goes all-in on BOOZE! ]
- thanks julie! https://twitter.com/julie_littman
DoorDash's alcohol play is part of the company's push to enter new categories.
DoorDash expanded its marketplace on Monday to include beer, wine and spirits on demand across 20 states and Washington, D.C., as well as Canada and Australia, reaching more than 100 million customers, according to a press release sent to Restaurant Dive.
Where legally permissible, customers can toggle to the alcohol tab in DoorDash's app and order a selection of alcohol, including to-go drinks, from restaurants, grocery stores, local retailers and convenience stores. DoorDash's alcohol catalog includes 30,000 SKUs.
>> [ Instacart sweetens the deal with 24/7 DELIVERY! ]
- thanks instacart! https://twitter.com/Instacart
As we [Instacart] work to offer more batches for shoppers — and more choices for customers — we’re introducing 24/7 delivery, unlocking the ability to shop anytime is best for you.
24/7 delivery will be available from select retail partners who are open at all hours, including select locations at stores like 7-Eleven, Walgreens, CVS, Rite Aid, and Safeway. We’re also extending our hours for retailers who may not be open 24/7, but are open later at night or early in the morning.
Many of these batches will be smaller, convenience-type orders, from folks who are craving a late-night snack, need a quick diaper run, or are missing a crucial ingredient for breakfast. These easy, quicker batches will let shoppers earn when you want to, 24 hours a day.
THE DOPE IDEA & THE BRAND EXECUTION:
* Taking the idea and amplifying that into tactical action.
See you next week for the second half of our two-part report.
We’ll discuss on how to position ourselves as a new player in the Delivery + Delivery + Delivery space 🔥😜 — and get into the development of the Brand IP, securing a legit Domain Name, then making it Internet LIVE.