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How TikTok, Insta, and social media turned Link-In-Bio into a super hot commodity! 🔥
Part One is all about What We Know in our two-part trend report.
WELCOME to $5.vc, your source of differentiated startup intel!
* We break down the new market indicators & behavioral consumer trends we're tracking, then figure out the unlock to growth & revenue.
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THIS WEEK’S DOPE NEW STARTUP IDEA COVERS:
* Link-In-Bio + Influencers + Native Monetization 🔥
WHAT WE KNOW:
* The Market Indicators & Behavioral Consumer Trends we've identified.
>> [ link-in-bio gets big! ]
- thanks FinSMEs! https://twitter.com/finSMEs
Linktree, a Melbourne, Australia-based linking platform, raised $45M in Series B funding.
The round was co-led by Index Ventures, and Coatue, with participation from returning investors AirTree Ventures and Insight Partners.
Linktree provides a platform that enables brands, artists, publishers, agencies, creators and small businesses to curate an online ecosystem, guiding their audience to the destinations that they care about, without using a search engine or websites as a starting point.
The platform has more than 12 million users globally, 4 million of whom signed up in the last three months.
>> [ influencers unlock the potential for link-in-bio! ]
- thanks ashley! https://twitter.com/ashleyrcarman
If you want to learn more about an influencer, there’s one place you always know to look: that link in bio.
These singular, powerful links blanket the internet through companies like Carrd, Linktree, and Bio.fm.
“We see Linktree used on pretty much every social platform... on email signatures and business cards, and then across Medium, and Spotify, and Pinterest, and TikTok, and Twitter,” says Alex Zaccaria, Linktree’s CEO. The service has “just completely replace[d] the mobile website.”
>> [ link-in-bio redefines ecom on social media! ]
- thanks michael! https://twitter.com/michaelwwaters
Over the last year, Linktree — a small Australian tech company — has quietly reshaped how people buy products on social media.
It’s no secret that product discovery increasingly happens while scanning through Instagram and TikTok pages. Influencers have become a staple of brand promotion, and affiliate marketing — where large publications and regular people alike can earn a commission on products they promote — has minted a new class of product recommendation accounts on platforms like TikTok.
To get their commission, those influencers refer their followers to third-party landing pages like Linktree and Linkin.bio, which list out all of the products in a stacked format.
In particular, Amazon influencers rely on Linktree and Linkin.bio to earn their commissions through affiliate links.
Both Linktree and Linkin.bio have integrations with Amazon, and Box told Modern Retail that 375,000 Linktree accounts currently use Amazon links.
>> [ link-in-bio leaps forward with native monetization! ]
Beacons debuts a ‘link in bio’ mobile website builder that helps creators make money, not just list links
- thanks sarah! https://twitter.com/sarahintampa
An area where Beacons differentiates itself from other “link in bio” website builders, however, is with its set of “monetization” blocks. Today, it has four tools for creators who want to generate revenue from their online presence. One of these is similar to Cameo, as it allows the creator to set up a menu of options to take fan requests for personalized content.
Other monetization blocks allow creators to accept donations, or sell digital downloads — like e-books or paid video content, for instance.
The fourth, and perhaps most interesting, monetization block is a TikTok shopping feature. It allows creators to embed their TikTok videos where they recommend products directly on their Beacons website. From here, they can add affiliate links to the products in question, allowing them to directly generate revenue when fans purchase the items they’ve featured.
THE DOPE IDEA & THE BRAND EXECUTION:
* Taking the idea and amplifying that into tactical action.
See you next week for the second half of our two-part report.
We’ll discuss on how to position ourselves as a new player in the Link-In-Bio + Influencers + Native Monetization space — and get into the development of the Brand IP, securing a legit Domain Name, then making it Internet LIVE.