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BoxLogoTee.com — Billions of venture have poured into metaverse fashion cos! 💃🕺💰💰
Part Two on What We Know, the Dope Idea, and the Brand Execution.
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* We break down the new market indicators & behavioral consumer trends we're tracking, then figure out the unlock to growth & revenue.
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ICYMI in the last 10 weeks we covered:
THIS WEEK’S DOPE NEW STARTUP IDEA COVERS:
* Venture Capital + Fashion + Metaverse 🔥
** Catchup on all our research & findings in Part One here:
WHAT WE KNOW:
* The Market Indicators & Behavioral Consumer Trends we've identified.
>> [ Space Runners jumps to 500K members! ]
- thanks anu!
Space Runners, a company focused on creating NFTs and digital wearables, has raised $10 million in a round co-led by Pantera Capital and Polychain Capital.
The company will work with artists and brands to create items to bring into games. In some cases, these NFTs can be redeemed for real-life access to events or meet-and-greets with celebrities and athletes.
In its first collection with former NBA Champions Kyle Kumza and Nick Young, Space Runners launched the NBA Champions Sneaker Collection in December, which sold 10,000 NFTs in nine minutes. Space Runners now has over 500,000 members across Discord, Instagram, and Twitter.
>> [ Fortnite players go gaga for Balenciaga in IRL and IN-GAME! ]
- thanks ypulse!
The majority of 13-39-year-olds who play virtual world games say seeing other avatars in branded clothing makes them want to wear that brand.
Basically, influencer marketing, and word-of-mouth, works in virtual spaces the way it does in real ones. And in the realm of virtual world games, some brands are dressing up some of their most popular characters in their clothes.
For instance, in the campaign for the Balenciaga x Fortnite tie-up, the high fashion brand outfitted Doggo (a popular pug-like character in the game) with a branded hoodie, Banshee wore a tiger-striped bodysuit, Ramierz wore a branded sequined top and tattered jeans, and Knight wore branded armor boots with a hoodie and shorts.
What’s so fascinating about the Balenciaga x Fortnite collab were the digital and physical components they incorporated in their marketing campaign. While Balenciaga allowed players to shop for outfits in a digital store and wear them in the game itself, they also made the limited-edition branded pieces available to purchase in real-life from a physical storefront in NYC.
THE DOPE IDEA:
* Distilling the market indicators & consumer tailwinds into a dope idea.
The Fabricant launched The Fabricant Studio, a platform where anybody can create, trade, and wear digital only fashion NFTs.
Rstlss gives brands and influencers the ability to sell “multiverse fashion” through a gamified experience and helps convert traditional IP into NFT wearables.
World of Women created a $25 million grant that provides opportunities and support for creators to learn about web3, the metaverse, and NFTs.
And now there are platforms purely focused on doing the same for athletes, celebrities, and the like.
So where do we go from here?
Let’s move beyond this singular model of simply just pushing our one owned brand.
Instead, let’s become the “Supreme of NFT brands,” and collab with everyone.
Historically, only the top luxury brands were ever called upon to do collabs IRL.
But now that everything has started to migrate into the metaverse, the pace and the scale at which digital-only fashion based NFT collabs can be created are no longer bound by the traditional constraints of IRL logistics and retail distribution.
This basically now opens up the number of influencers that a brand can work with by 100x, 1000x, 10,000x… you get the idea.
So have at it — whether as the “Supreme of NFT brands,” as the pure play agency, the production studio, or even the distribution source… there’s a ton of directions to go here.
THE BRAND EXECUTION:
* Taking the idea & amplifying that into tactical action. Development of the Brand IP, securing a legit Domain Name, then making it Internet LIVE.
Etymology, Insights, and Cultural Inspo behind the name.
So why the name BOX LOGO TEE?
The Box Logo Tee is one of the most iconic t-shirt designs that unofficially became the default tee of all tee graphics to emulate.
Check out the classic Supreme Box Logo Tee, below! Nuff’ said.
Check out BOX LOGO TEE here!