AR and the Metaverse! 🛍️🤳🥽 Who cares??! Google Apple Facebook Snap & Niantic now do!

Part One is all about What We Know in our two-part trend report.

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* AR + Metaverse 🔥

* The Market Indicators & Behavioral Consumer Trends we've identified.
>> [ Google Apple Facebook Snap & Niantic all go in on AR! ]
Geolocal AR: The Metavearth Materializes
thanks AR Insider!

One of AR’s fundamental properties is to fuse the digital and physical. As such, the real world is a key part of that formula… and real-world relevance is often defined by location.

With that backdrop, one of AR’s battlegrounds will be in augmenting the world in location-relevant ways. That could be wayfinding with Google Live View, or visual search with Google Lens. Point your phone (or future glasses) at places and objects to contextualize them.

Apple signals interest in location-relevant AR through its geo-anchors. These evoke AR’s location-based underpinnings by letting users plant and discover spatially-anchored digital content. Facebook is similarly building “Live Maps” as a component of its multi-sided AR master plan.

Then there’s Snap, the king of consumer AR. Erstwhile propelled by selfie-lenses, its larger AR ambitions will flip the focus to the rear-facing camera to augment the broader canvas of the physical world. Meanwhile, Niantic continues to rule geo-local AR gaming through Pokémon Go as well as its Lightship platform that will geo-enable third-party AR developers.

>> [ Niantic cracks open its Pokémon Go framework to all! ]
Can Niantic Unlock the Real-World Metaverse?
thanks AR Insider!

Enter Niantic Lightship, which turns Pokémon Go’s architecture into a platform on which others can build geospatial AR experiences.

Going deeper, Lightship packages up Pokémon Go’s architecture and load-tested capabilities into a geospatial AR experience creation engine.

The idea is to have meaningful interactions with the real world on a global scale. And this will importantly apply beyond geospatial gaming – including potential use cases for social interaction and local discovery.

As such, Lightship empowers legions of startups to add their own levels of creativity to its market-validated geospatial AR foundation.

>> [ why AR Commerce hearts AR Search so much! ]
Will Visual Search Drive AR Shopping?
thanks mike!

Immersive shopping is proving to have experiential impact for consumers, and revenue impact for brands.

It comes in a few flavors, including visualizing products on “spaces and faces.” It also includes visual search – pointing one’s smartphone camera at a given product to get informational, identifying, or transactional overlays. In each case, AR brings additional context and confidence to product purchases.

One promising form of camera commerce is visual search. This is when users hold up their phones and point their cameras at a given real-world object. The idea is to identify, contextualize or even buy the same or similar items. It’s an AR shopping format we’re bullish on.

>> [ consumer-facing brands are next! ]
Data Dive: How Do Brands Feel About AR?
thanks mike!

Several signals validate that AR can bring considerable value to consumer-facing brands. That includes demonstrating products more dimensionally and creating advertising that’s more interactive and engaging.

89 percent believe that fashion and retail are prime verticals for immersive tech.

73 percent of those respondents believe that the most valuable use case is virtual merchandise try-ons, followed by product customization (63 percent) and advertising (42 percent).

– Looking forward to the post-Covid era, 45 percent believe that education will fare best in terms of immersive tech adoption, followed by automotive (42 percent) and retail/eCommerce (35 percent).

* Taking the idea and amplifying that into tactical action.

See you next week for the second half of our two-part report.

We’ll discuss on how to position ourselves as a new player in the AR + Metaverse 🔥 space — and get into the development of the Brand IP, securing a legit Domain Name, then making it Internet LIVE.

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