Daylight Rx – The next mega-category in retail & commerce is Digital Fitness! 👟☀️🚴♀️
Pokémon Go is killin' it! Peloton is killin' it! Now Apple wants a piece!
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F31eed9cc-ebe1-4a79-a9f9-acaa1555646c_977x782.png)
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This week’s dope new startup idea covers: Pokémon Go + Waypoints + Digital Fitness 🔥
We break down the new market indicators & behavioral consumer trends we're tracking, then figure out the unlock to growth & revenue!
ICYMI in the last 9 weeks we covered: Slack & Hollywood, Alexa in God Mode, …
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